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Building a culture of learning, testing, and optimizing throughout politics at every level and in every role. Subscribe to our newsletter at LearnTestOptimize.com.
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Tools of the Trade: Must-use tools from the Virginia governor’s race
Tools of the Trade: Must-use tools from the Virginia governor’s race
Readers of my weekly newsletter often mention that the “Tools of the Trade,” a section where I highlight new apps, programs, plugins and…
Eric Wilson
Nov 30, 2017
Dealing with Disappointment
Dealing with Disappointment
It was election day and the voters were finally making their decision.
Eric Wilson
Nov 27, 2017
A logo that embraced Virginia
A logo that embraced Virginia
One of our first tactical decisions as a campaign was settling on a logo and it was critical to our success that we started out early to…
Eric Wilson
Nov 13, 2017
8 Key Insights from Audience Summit 2016
8 Key Insights from Audience Summit 2016
Last week, Targeted Victory hosted their annual Audience Summit. Here are some key insights the speakers shared that are worth “inwardly…
Eric Wilson
Aug 29, 2016
15% of independents swayed by Facebook posts
15% of independents swayed by Facebook posts
This is the Medium version of my weekly newsletter, delivered on Fridays, featuring the best reads on politics and technology. Sign up here…
Eric Wilson
Aug 23, 2016
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