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Eric Wilson in Learn Test Optimize

Tools of the Trade: Must-use tools from the Virginia governor’s race

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Dealing with Disappointment

It was election day and the voters were finally making their decision.

We’d spent a lot of long hours working on the campaign and really thought we were in a position to win. We’d done solid work over the last year, put forward good policy ideas, ran the…

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

A logo that embraced Virginia

One of our first tactical decisions as a campaign was settling on a logo…

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

8 Key Insights from Audience Summit 2016

Last week, Targeted Victory hosted their annual Audience Summit. Here are some key insights the speakers shared that are worth “inwardly digesting.”

Michael Slaby, Timshel

“We’re at the point…
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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

15% of independents swayed by Facebook posts

This is the Medium version of my weekly newsletter, delivered on Fridays, featuring the best reads on politics and technology. Sign up here so you never miss a must read: LearnTestOptimize.com.

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Campaign Website Navigation: A Usability Test

A special word of thanks to Optimal Workshop for helping me out with this test…

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Undecided voters prefer online to TV ads

This is the Medium version of my weekly newsletter, Learn Test Optimize, which focuses on the intersection of politics and technology. Sign up here to make sure you get it in your inbox every Friday morning.

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Improving your campaign website’s usability

In my earlier post analyzing the navigation menus of 50 US Senate campaign websites, we learned about the importance of a user’s expectations and meeting those expectations:

“Usability suffers when a site fails to…
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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Campaign Website Navigation & Voters’ Expectations

Check out my follow up post here highlighting ways you can improve your campaign website’s navigation.

In last week’s edition of my email newsletter, Learn Test Optimize, (sign up here) I shared a link to this post…

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Go to the profile of Eric Wilson
Eric Wilson in Learn Test Optimize

Bogus wifi at the Republican National Convention tricked 1,200 people

Here’s last week’s edition of my newsletter, Learn Test Optimize, sign up here so you never miss an issue, delivered every Friday morning.

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Learn Test Optimize
Building a culture of learning, testing, and optimizing throughout politics at every level and in every role. Subscribe to our newsletter at LearnTestOptimize.com.
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