Lee Stephens Digital

The proof is in the tracking

Tips To Dive in Head First

A breakdown of impression share metrics and how to make use of these lesser-known metrics

Take advantage of Lookalike audiences as Facebook interest groups wane.

Youtube’s TrueView for Action ads driving action, the next step from engagement and awareness.

One of the essential aspects of bid bud management is knowing at any given time, how is your campaign or account pacing. Pacing is the…

Around April 2021 Apple introduced changes that significantly changed how apps shared and tracked user data, with the most significant…

Traditional marketing has proven to be an invaluable piece of the puzzle when growing a business. However, simply pitching your products…

The word “optimization” is a very vague term used by many people in the digital marketing industry. The question that hangs in the air…