Responsible for: Visual Design • UX • UI • Competitive Analysis • Branding
Responsible for: Visual Design • UX • Prototyping
Business goal: Keep users engaged with video content and solve partnership and promotion opportunities.
Responsible for: Visual Design • UI • Screener Questionnaire • User Test Questions
On mobile web, users spend a lot of time viewing photo gallery pages but video views are what drive revenue. Stakeholders decided to add a video in each gallery page. Shortly after the change, engagement had dropped -99%.
Business goal: Applying autoplay mobile web technology to our current video experience to keep users engaged with content and drive more ad revenue.
Responsible for: UX • UI • Prototyping
NBC’s local news station apps didn’t have a way for their audience to watch Live TV within their own products. The business goal was to keep their audience within their own products and benefit on advertising opportunities.The user pain points were that they were being pushed to download…
Business goal: Become the new face of apartment rental websites in NYC. To make the apartment hunting and listing experience more pleasant and…
NBC’s local news stations didn’t have a way for their audience to watch Live TV within their own products. The business goal was to keep…
