The Developer Tools Gold Rush

“You can’t make money selling to developers.”

The Most Important SaaS Metric Nobody Talks About: Time-to-Value (‘TtV’)

In a world where applications are delivered via cloud and distributed across billions of Internet-connectedend-points, we’ve seen barriers to entry, adoption and innovation compress byan order of magnitude…

Warehouse Computing and the Evolution of the Datacenter: A Layman’s Guide

Containers and the Chasm: A Look at Container Adoption

Geoffrey Moore’s technology adoption lifecycle is gospel for tech marketers. The model describes the path of diffusion for discontinuous innovations and explains how ecosystems emerge and coalesce around IT winners.

Containers and the Search for the Killer App

VisiCalc for early PCs. E-mail for the Internet. SMS for mobile. Every major tech…

Market-Makers, Surfers and 10x’ers: A Model for Investing in Enterprise IT