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Marketers: Want to Shape the Post Duopoly Data Eco-system?

Marketers: Want to Shape the Post Duopoly Data Eco-system?

When I studied marketing, the smartest marketers were the consumer packaged goods manufacturers who relied on market research and marketing…
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Will Data Portability Hurt Facebook’s Ad Business?

Will Data Portability Hurt Facebook’s Ad Business?

The success that Facebook and Google enjoy in digital marketing can be attributed to the data that these companies have. This is…
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A New Adtech Era: Building a Direct Relationship Between Consumers and Advertisers

A New Adtech Era: Building a Direct Relationship Between Consumers and Advertisers

Imagine an advertising ecosystem where advertisers have a direct relationship with consumers. There would be no more guesswork, just…
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Does blockchain decentralization hold the key to protecting our data?

Does blockchain decentralization hold the key to protecting our data?

The benefits of blockchain for all types of online businesses and their consumers are incalculable. It cuts down dramatically on fees as…
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Digital Ad Targeting In A Post-GDPR World

Digital Ad Targeting In A Post-GDPR World

May 25, the advent of GDPR, was the digital ad industry’s Y2K moment.
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Blockchain No Longer Makes a New Millionaire Every Minute…

Blockchain No Longer Makes a New Millionaire Every Minute…

And That’s a Good Thing
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Is It Possible to Remain Anonymous Online?

Is It Possible to Remain Anonymous Online?

Actually, for the First Time, the Answer Could Be Yes!
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Latest
Lowered Growth and Links to Russia: Was the Worst Week Ever for Facebook, the Best One Yet for User…

Lowered Growth and Links to Russia: Was the Worst Week Ever for Facebook, the Best One Yet for User…

On Thursday last week, Facebook had a very bad day. The social network suffered a $119 billion fall, as a result of lowered sales growth…
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Liberdy.io
A New Ad Ecosystem:

A New Ad Ecosystem:

Opening the Door to Accurate Online Consumer Profiling
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Hashtags Heard Around the World

Hashtags Heard Around the World

Why #ReclaimYourData is Next?
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Can the Ad-tech Industry Do Well and Do Good?

Can the Ad-tech Industry Do Well and Do Good?

No one is in any doubt that the $230 billion a year Ad-tech industry is doing well, particularly Google and Facebook. In 2017, this duopoly…
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Another Facebook Privacy Fail. So, What’s Next?

Another Facebook Privacy Fail. So, What’s Next?

Last week most of us were still reeling from fresh revelations that Facebook had entered a series of data sharing deals with up to 60…
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Déjà Vu Anyone? Facebook Does it Again

Déjà Vu Anyone? Facebook Does it Again

Facebook has compromised user data again. In this latest example of the tech giant’s blatant disregard for user privacy, the company was…
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