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Case Studies at GOJEK

How To Structure A Branding Team

How To Structure A Branding Team

From solving hiring woes, to helping raise money, and improving perceptions — brand marketing is this missing piece in the puzzle.
Go to the profile of Adithya Venkatesan
Adithya Venkatesan
How to build a good corporate blog

How to build a good corporate blog

Corporate blogs are usually chest-thumping exercises. Some lessons in how we grew from 100 to 10k+ followers
Go to the profile of Adithya Venkatesan
Adithya Venkatesan
How GOJEK Made Your Pickup Experience Less Painful

How GOJEK Made Your Pickup Experience Less Painful

If you used GOJEK from years ago, you must know the transformation of our pickup experience. Back then, you must have felt the frustration…
Go to the profile of Alverta Shani
Alverta Shani
GOJEK’s Growth Story: The Secret Behind Our Hypergrowth

GOJEK’s Growth Story: The Secret Behind Our Hypergrowth

When Nadiem Makarim built the ojek call center under the name GO-JEK in 2010, the number of completed orders per day was only 10.
Go to the profile of Alverta Shani
Alverta Shani
How GOJEK support the moment of Ramadan 2019

How GOJEK support the moment of Ramadan 2019

This is my first time writing about my work. maybe some people are not familiar how our superApp (GOJEK) can provide new features quickly…
Go to the profile of Sigit Prabowo
Sigit Prabowo
Reimagining the Black Mirror’s Contact Lens

Reimagining the Black Mirror’s Contact Lens

If you’re living in 2018, you must be familiar with Netflix’s hit show “Black Mirror.” This science-fiction show has challenged scientists…
Go to the profile of Alverta Shani
Alverta Shani
Wanted: The Norse God of Data to Invent Actionable Insight

Wanted: The Norse God of Data to Invent Actionable Insight

Captain to the bridge, GOJEK is in need of The Norse God of Data who can rule plenty of Data Science experiments and join the…
Go to the profile of Alverta Shani
Alverta Shani
Shaping the Future of Payment with GOJEK

Shaping the Future of Payment with GOJEK

When GOJEK was first introduced in 2010, it had just 10 driver partners and zero presence in financial services.
Go to the profile of Dewanti A. Wardhani
Dewanti A. Wardhani
From an app to — A #SuperApp

From an app to — A #SuperApp

The backstory of building a marketing campaign for a unicorn startup that doesn’t have a product presence, but is in dire need for quality…
Go to the profile of Adithya Venkatesan
Adithya Venkatesan
How the Marketplace Team Makes Sure Everyone Gets a Slice of the GOJEK Pie

How the Marketplace Team Makes Sure Everyone Gets a Slice of the GO...

Have you ever wondered how GOJEK always manages to find you a driver when you need one? Do you notice how your driver is always just right…
Go to the profile of Dewanti A. Wardhani
Dewanti A. Wardhani
How GO-FOOD Reads Your Mind

How GO-FOOD Reads Your Mind

Have you ever wondered why GO-FOOD is able to give you recommendations on all things delicious that match your preference? In a way, it’s…
Go to the profile of Alverta Shani
Alverta Shani
Failures make us stronger — Part 2

Failures make us stronger — Part 2

This is the second post detailing the many failures at GO-JEK Tech in the past 36 months when we grew 6600x. For the first one, click here.
Go to the profile of GO-TROOPS
GO-TROOPS
How GO-JEK Helps Small Businesses Overcome Their Top 5 Biggest Challenges

How GO-JEK Helps Small Businesses Overcome Their Top 5 Biggest Chal...

Who do you think contribute to Indonesia’s GDP the most?
Go to the profile of GO-TROOPS
GO-TROOPS
Embracing failures at GO-JEK — Part 1

Embracing failures at GO-JEK — Part 1

By Bergas Bimo Branarto
Go to the profile of GO-TROOPS
GO-TROOPS
How GO-JEK Hacks the Market with Creativity

How GO-JEK Hacks the Market with Creativity

Do you remember the massive flower board that stole the spotlight at Senayan roundabouts? Or the heavy-text billboard around Kuningan’s…
Go to the profile of Alverta Shani
Alverta Shani
People build products, not processes

People build products, not processes

By Siddarth Ramaswamy
Go to the profile of GO-TROOPS
GO-TROOPS
Design with love: the creative process behind GO-JEK redesign

Design with love: the creative process behind GO-JEK redesign

How GO-JEK redesign is a mission to give more love to our users.
Go to the profile of @geppegalih
@geppegalih
How GO-JEK’s Ecosystem Enables MSMEs to Compete with Big Businesses

How GO-JEK’s Ecosystem Enables MSMEs to Compete with Big Businesses

More than 250,000 merchants across Indonesia — including micro, small and medium sized enterprises (MSMEs) — currently leverage the entire…
Go to the profile of GO-TROOPS
GO-TROOPS
Olympus: Terraforming repeatable and extensible infrastructure at GO-JEK

Olympus: Terraforming repeatable and extensible infrastructure at G...

By Ravi Suhag
Go to the profile of GO-TROOPS
GO-TROOPS
Let’s Fix Jakarta’s Traffic

Let’s Fix Jakarta’s Traffic

An Analytical Approach to Advancing Public Transportation
Go to the profile of Satya Nugraha
Satya Nugraha
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