Autonomous cars and luxury marques

Aston Martin, James Bond’s car of choice (except when he went through a BMW phase), showcased a powerboat at Monaco Yacht Show this year. Writing in the Financial Times, Philip Delves Broughton laments that Bond’s legacy is being junked by this luxury marque and…


Influencer marketing and the luxury marque

Eight years ago, I was pondering the meaning of “authority” on the web. Fast forward to 2016 and the language has moved on. It is no longer about authority but about influence. Brands, including some luxury brands, are engaging in “influencer marketing”.


Investment and Luxury: The Birkin Bag

From fashion magazines to feminist commentariat and regular journalism outfits, many seem to be telling women this January that buying Birkin bags is a better idea that investing in the stock market. A luxury bag selling website’s research comparing S&P 500…

Life in Luxury
Life in Luxury
The philosophy, the craft, the business, the discontents
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