Homepage
Open in app
Sign in
Get started
Life in Luxury
The philosophy, the craft, the business, the discontents
Follow
Autonomous cars and luxury marques
Aston Martin, James Bond’s car of choice (except when he went through a BMW phase), showcased a powerboat at Monaco Yacht Show this year…
Shefaly
Oct 13, 2016
Influencer marketing and the luxury marque
Influencer marketing and the luxury marque
Eight years ago, I was pondering the meaning of “authority” on the web. Fast forward to 2016 and the language has moved on. It is no longer…
Shefaly
Aug 23, 2016
Investment and Luxury: The Birkin Bag
Investment and Luxury: The Birkin Bag
From fashion magazines to feminist commentariat and regular journalism outfits, many seem to be telling women this January that buying…
Shefaly
Jan 15, 2016
Authenticity, genuineness and the luxury brand
Authenticity, genuineness and the luxury brand
With enhancement technologies amplifying a sensual experience associated with a luxury brand, can the brand still claim authenticity?
Shefaly
Apr 20, 2015
Respectful design, contemptuous design
Respectful design, contemptuous design
Contemptuous design privileges technology & sunk cost over customer experience. Respectful design serves the customer’s desires.
Shefaly
Mar 16, 2015
Men in women’s fashion: the gender imbalance we don’t talk about
Men in women’s fashion: the gender imbalance we don’t talk about
In the fashion industry, women are key spenders but the control, creative direction & value appropriation overwhelmingly lie with men.
Shefaly
Mar 7, 2015
Of subtractive creativity
Of subtractive creativity
Subtractive creativity is rewarding. In the words of the Lotus car creator, Colin Chapman: “Simplify, then add lightness.”
Shefaly
Feb 23, 2015
Creativity and Emergence
Creativity and Emergence
Transformation is emergent, and requires individual ideas, freedom to inquire & a light touch approach to process.
Shefaly
Feb 16, 2015
Unflattered by imitation
Unflattered by imitation
Luxury marques will innovate to keep the allure of exclusivity alive, and to drive fans and potential customers away from counterfeits.
Shefaly
Feb 2, 2015
Pretty and other things about tech wading into luxury
Pretty and other things about tech wading into luxury
Delivering a satisfying, low effort, pleasant consumer experience is not easy, costs money, and needs imagination and commitment.
Shefaly
Jan 26, 2015
Wearable tech’s luxury & fashion challenge
Wearable tech’s luxury & fashion challenge
Wearable tech, as it exists now, is failing the very first test of “wearable as adornment”.
Shefaly
Jan 19, 2015
Is care in design exclusionary and elitist?
Is care in design exclusionary and elitist?
Anyone can create products with care and respect, for anyone, not just the few, to use and enjoy. It takes commitment.
Shefaly
Jan 12, 2015
Caring — an antidote to mindless consumerism?
Once we have seen beauty and profound care, we cannot un-see it.
Shefaly
Jan 6, 2015
Digital (and the) luxury consumers
The web, as I see it, is Ginger Rogers to the world’s Fred Astaire.
Shefaly
Jan 4, 2015
Digital (and) creativity
I don’t believe in the myth-making around creativity.
Shefaly
Jan 4, 2015
The creative process aka why Jonathan Ive bothered me a bit
Jonathan Ive was at the Design Museum in London a while ago. A few things he said bothered me.
Shefaly
Jan 3, 2015
What next for design: Jonathan Ive at the Design Museum, London
Jonathan Ive was the last guest, in November ‘14, in Design Museum‘s 25th anniversary series of talks. Here’s what he said
Shefaly
Jan 3, 2015
Craftsmanship in Luxury
Craftsmanship still rules; all we need is a new lens to look beyond the luxury marques of yore.
Shefaly
Aug 19, 2013
About Life in Luxury
Latest Stories
Archive
About Medium
Terms
Privacy
Teams