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Liftology
Musings on marketing in a convenient digital format.
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How to Create the Perfect Mobile Website
How to Create the Perfect Mobile Website
Admit it. Happening upon a well-designed mobile website is a joyful experience. Your fingers swipe, tap and skip with the glee of a…
Michael 'Mac' McLaurin
May 17, 2017
BFF: Brand Fan Forever
BFF: Brand Fan Forever
Have you heard of Goop by Gwyneth Paltrow or The Honest Company by Jessica Alba? How about Beats by Dr. Dre or The Row by Mary-Kate and…
Lauren Wisbeski
Mar 22, 2017
Flat to Figure: Looking outside of digital design to paper artists
Flat to Figure: Looking outside of digital design to paper artists
I was recently working on a project that required an illustration of an expanding object. Our copywriter suggested using origami, which was…
Dawn Balhorn
Mar 15, 2017
Why is UGC the most powerful tool in Digital Marketing
Why is UGC the most powerful tool in Digital Marketing
We post. We Tweet. We Snap and Periscope and Vine. and right when we are ready to unleash our thoughts and creative to the world, we…
Jaime Laureano
Dec 9, 2016
Half of millennials say they have no one they trust for financial guidance*
Half of millennials say they have no one they trust for financial guidance*
Now, name the source of this research:
Richard A. Clarke
Nov 22, 2016
Political Logorama
Political Logorama
A discussion on presidential logos and their importance to a campaign
Fionna Duffy
Nov 3, 2016
A brilliant, but seldom used, marketing tactic.
A brilliant, but seldom used, marketing tactic.
As a fellow marketer, if the brand you are currently involved with is the category leader, congratulations. Feel free to skip this article…
Michael 'Mac' McLaurin
Oct 17, 2016
6 Essential Marketing Tips — as served up by my daughter’s lemonade stand
6 Essential Marketing Tips — as served up by my daughter’s lemonade stand
Over the course of the summer, my 10-year-old daughter, Sophia, occasionally sets up a lemonade stand in front of our house. She often…
Michael 'Mac' McLaurin
Sep 6, 2016
What is more profitable for a bank?
What is more profitable for a bank?
Charging millennials overdraft fees or teaching them how to manage their money so they don’t?
Richard A. Clarke
Aug 30, 2016
Lettering Inspiration
Lettering Inspiration
As a designer with a particular love for typography, I am always looking for inspiration to push me in new directions. I enjoy digital type…
Dawn Balhorn
Aug 23, 2016
5 ways to leverage the latest changes on Instagram to work for your brand.
5 ways to leverage the latest changes on Instagram to work for your brand.
As Instagram has grown in popularity, the company has slowly rolled out changes to the algorithm behind how posts are displayed to users…
Greg Farmer
Aug 22, 2016
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