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Lion’s Way Content
Thoughts by Lions about content, marketing, technology, and authenticity. Lion’s Way is a content agency. Learn more at lionswaycontent.com
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Thoughts from the content agency Lion's Way
Content creators supporting B2B and technology marketing
How to Waste One Hour and Twenty Minutes With a Single Keystroke
Hint: It is the send button on your email program
Joel Barker
Jul 19, 2018
Creative Director, Looking Back From the Sophomore Row
Creative Director, Looking Back From the Sophomore Row
When it sank in a few years ago that for my company to grow, I was going to need to learn how to let other creatives do the work, I felt…
Joel Barker
Apr 9, 2018
How a Startup Can Market to the Enterprise
How a Startup Can Market to the Enterprise
Innovation in business thinking, particularly in technology, comes from startups and growth companies. When the purchaser is an enterprise…
Joel Barker
Sep 28, 2017
Welcome to Sales. It’s not as easy as it looks, is it?
Welcome to Sales. It’s not as easy as it looks, is it?
By now, I hope we can agree that the lines between marketing and sales have blurred considerably in this age of mobile tech and social…
Karl Steiner
Aug 10, 2017
Sympathy for the Web Developer, Compassion for the Client
Sympathy for the Web Developer, Compassion for the Client
We have made a lot of web sites. However, I had resisted web development as outside of the Lion’s Way core value proposition. Now, I…
Joel Barker
Jul 25, 2017
Documentation for Technology: Your user’s perspective
Documentation for Technology: Your user’s perspective
I am unusual in this world because I like to make documentation. For me, it is a practice in thinking like a user and finding ways to offer…
Joel Barker
Jul 13, 2017
What am I supposed to do with LinkedIn if I’m not a recruiter?
Maybe it’s just me, but LinkedIn (LI) now seems like a noisier, boring version of Twitter that’s also counter-intuitive and overly self…
Karl Steiner
Jun 22, 2017
Asking Good Questions: The Key to Everything?
Asking Good Questions: The Key to Everything?
I have to be up front: I am really proud of my ability to ask a good question. When I go to a seminar or panel, I am quite honestly…
Joel Barker
Jun 21, 2017
State Your Innovation
State Your Innovation
While we create content for B2B decision makers, Karl and I are also business owners. We are business decision makers. We evaluate software…
Joel Barker
Jun 15, 2017
Planning and Pricing Content for Your Content Strategy
Planning and Pricing Content for Your Content Strategy
If you are in a position to be planning a content strategy, congratulations. You have your hands on the controls that can put your business…
Joel Barker
May 25, 2017
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