Loom SDK Projects: Moss Pop and Moss Store Are Bringing Augmented Reality (AR) Mobile Applications to the Blockchain

Aug 10, 2018 · 5 min read
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Mossland — the creators a blockchain-based augmented reality (AR) game where users buy and sell virtual real estate — has announced they’re building several of their mini-services on top of the Loom SDK
  1. Moss Store — a marketplace for digital contents and VR/AR games in the Mossland ecosystem that can be purchased using their ERC20 token, Moss Coin.

What exactly is Moss Pop? 🤔

Moss Pop is a location-based augmented reality (AR) mobile app that rewards you for watching relevant advertisements near you.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

— John Wanamaker (1838–1922)

With Moss Pop, advertisers won’t be flying blind by wasting money and hoping that their advertisements are seen by consumers.

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You can now earn Moss Coin for consuming relevant advertisements near you — and they can be used at the Moss Store and in the Mossland game!

The Mechanics of Moss Pop ⚙️

While Moss Pop is a harbinger of augmented-reality based advertising on the blockchain — it also contains elements of a gamified scavenger hunt.

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Mos Pop financially rewards you for consuming relevant advertising near your location.

Why is Mossland using the Loom SDK? 🤔

You might be wondering — why is an AR platform like Mossland exploring the possibility of using the Loom SDK for its location based mini-services?

Here are some of the most obvious reasons:

  • Frictionless UX: Loom Network enables transactions at lightning speeds, and at zero cost to the end user. This is necessary for an AR app like Moss Pop, where users want to click on and interact with the AR world in real-time, without being interrupted by a popup by a mobile wallet to sign and pay a transaction on Ethereum.
  • Proof of Play: DAppChains are full-featured blockchains that use Delegated Proof of Stake (DPoS), so all non-critical transactions are stored on the DAppChain without costing any Ether (i.e. cash money).

The future is already here — it’s just not very evenly distributed.

Since, blockchain games are about to take over the planet, and Loom Network is focused on making large-scale games and social apps possible on the blockchain — Mossland’s games and services are going to be fantastic additions to the Loom SDK stable.

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