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4 Actions you can take to change your mind, when you are afraid, in a funk or in a foggy cloud.

4 Actions you can take to change your mind, when you are afraid, in a funk or in a foggy cloud.

A few nights ago my 10 year old daughter got scared right before bed. Really scared. Do you remember having those nights as a kid? The…
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Luke LeFevre
Why creatives are like platoon leaders.

Why creatives are like platoon leaders.

If you are a creative, you are in a battle. Everyday. You have a mission and a platoon of 10 soldiers. Your soldiers are your defense. They…
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Luke LeFevre
40 Things A Creative Director Must Be and Do.

40 Things A Creative Director Must Be and Do.

I can honestly say that I have never, not once, cared about a title. I didn’t grow up wanting to be anything with a big fancy title. If you…
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Luke LeFevre
Make Your Work Matter

Make Your Work Matter

In my twenties I worked at two small marketing agencies in the Chicagoland area. I worked on every kind of project you could imagine…
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Luke LeFevre
The First Day Back

The First Day Back

I am just going to be honest. The first day back into the routine after Christmas break is not my favorite time. That’s ok. It is a pattern…
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Luke LeFevre
2016: beautiful, amazing, difficult and I don’t remember most of it.

2016: beautiful, amazing, difficult and I don’t remember most of it.

I think sometimes our memories distort the truth. There is the story we tell ourselves and then there is what actually happened. I am…
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Luke LeFevre
These are the good ol’ days

These are the good ol’ days

Good morning. Close your eyes. Take a breath. I know this Christmas season doesn’t actually feel like it is here. Like it is happening…
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Luke LeFevre
Who Do You Think You Are?

Who Do You Think You Are?

I’ve worked with a lot of creatives over the years. And one thing seems to be true for the vast majority: self-doubt. It’s the worst. I’m…
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Luke LeFevre

Creativity is not something for the margins.

I want to start with a verse from the Bible. Wait, don’t tune out. The Bible is a great book of ancient wisdom. Some say God even dictated…
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Luke LeFevre

Why we create.

I often get “jumbled up”. I am not sure what to call it other than that. My head feels clogged. There might be too much going on at work…
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Luke LeFevre
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