Begin marketing your startup the day you start writing code

The tech startup industry is fundmentally about solving valuable customer problems with technology products and services. We are naturally inclined to build a product first, and then go discover what kind of marketing will help…

Trust starts with communicating, and stops when the communicating stops

Investors hate it when a founder stops communicating because they don’t have good news to report. If you’re seeking to build a relationship of trust, clamming up is bad. Communicate the good as well as the…

Being acquired can be like being assimilated by the Borg

Your parsec-age may vary

When a little tech startup gets acquired by a big startup, most people assume it’s a great thing. Is…