The mountain pass, the berries and the princess

A story about storytelling to help startup founders and their pitches

When did the first founder do their first pitch? My guess is: earlier than you think. If we can define a…

Why founder vesting is not a rip-off

Founder vesting gets a bad rap from a lot of founders but it can actually save you from lots of financial and emotional pain. It can protect you from your cofounders and even perhaps from yourself.

Wait: what’s vesting?

Should I apply to an accelerator? I’m not sure we’re ready

A: It doesn’t matter whether you’re ready. You should apply if you think you match the criteria

Meet me at the intersection of risk and opportunity

There is no opportunity without risk. Plot the investments of a VC fund or an individual investor and you’ll begin to notice all their capital gets invested in a sweet spot at the intersection of a similar level of risk and a similar size…

Why do we choose startups rather than a ‘normal job’?

We create more value

Every extra hour you put into a job with a big company is, at best, creating a tiny fraction of extra value for the company’s many shareholders.

Don’t tell a story your audience doesn’t want to hear.

Always be guided by the needs of your audience – it takes a very proficient story-teller indeed to win over an audience with a story they don’t want to hear. In all likelihood, you do not yet have the story-telling skills required to…