Strategic Design

Abstract

At a time when customers are better informed and have higher expectations than ever, design principles can be used as a tool for creating…

1.0 Introduction

1.1 Background and purpose of the research

2.0 Literature review

In this chapter the researcher will critically discuss existing research, theories and approaches drawn from academic…

3.0 Research methodology

3.1 Research philosophy

4.0 Findings and analysis

Interviews with ten industry professionals were conducted for the purpose of this research and the data collected…

5.0 Conclusion

5.1 Conclusion

This study set out to explore the changing role of design in business and society…

6.0 Recommendation

Based on the findings, the researcher created a framework (figure 9) that outlines key factors and good practice for…

7.0 Reflection and next steps

Looking back at process of researching and writing this study, it is interesting to compare it to the way…