Book Review

The financial and economic impact of service

Virtually all companies hunger evidence and tools to ascertain and monitor the…

Pricing of services

According to one of the leading experts or pricing, most service organization use a “naive and unsophisticated approach to…

Integrated service marketing communications

A major cause of poorly perceived service is the difference what a firm promises…

The best marketing doesn’t feel like marketing: Marketing lessons from Grateful Dead

Managing demand and capacity

Ritz Carlton Hotel in Phoenix, offers its guests exceptional treatment by providing finest facilities and…

Controversial marketing good for brands? :Marketing lessons from Dire Straits

Change With The Times:Marketing lessons from Eminem’s Comeback

If you or your organization isn’t evolving — innovating, growing, or reinventing — you are in danger of failing.The global landscape is littered with the remains of organizations that rose to great heights only to have…

Employee’s Roles in Service Delivery

Employees are key drivers of sustained business success in companies as diverse as Charles…

Know Your Enemy and What He Stands for: Marketing lessons from Green Day

Having zero competition isn’t necessarily a good thing, especially when there’s millions of entrepreneurs around the world focused on sniffing out potential business opportunities. If your startup is…

Physical Evidence and the Service-scape

Marriott International Inc., the world’s largest hotel company, has a brand for every…