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Madison Ave. Collective
Strategic thinking on branding and UX/UI design. // www.madcollective.com
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How to Win Over Riders with a Better Digital Transit Experience
How to Win Over Riders with a Better Digital Transit Experience
Public transportation keeps our cities moving, connecting people to their jobs, schools, and favorite hangout spots. As urban areas expand…
Katterlea MacGregor
Sep 19
Checklist of Federal and State Requirements for Developing an Accessible Website in Arizona
Checklist of Federal and State Requirements for Developing an Accessible Website in Arizona
Also see state requirements for: California | Oregon | Other states
Katterlea MacGregor
Aug 30
Checklist of Federal and State Requirements for Developing an Accessible Website in Texas
Checklist of Federal and State Requirements for Developing an Accessible Website in Texas
Also see state requirements for: California | Oregon | Other states
Katterlea MacGregor
Aug 30
Checklist of Federal and State Requirements for Developing an Accessible Website in Colorado
Checklist of Federal and State Requirements for Developing an Accessible Website in Colorado
Also see state requirements for: California | Oregon | Other states
Katterlea MacGregor
Aug 30
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Checklist for Developing an Accessible Website in Washington
Checklist for Developing an Accessible Website in Washington
Understand state and federal law: How to develop an accessible website in the state of Washington.
Jeff Jimerson
Feb 26, 2019
Checklist for Developing an Accessible Website in California
Checklist for Developing an Accessible Website in California
Understand state and federal law: How to develop an accessible website in the state of California.
Jeff Jimerson
Feb 26, 2019
The importance of branding for nonprofits: How to tell a story that wins you followers
The importance of branding for nonprofits: How to tell a story that wins you followers
Branding for nonprofits is not just a fundraising tactic. In fact, it’s not a tactic at all. Branding is a strategy that serves as the…
Hanna Knowles
Jan 15, 2018
If content is king, IA is the castle
If content is king, IA is the castle
Every effective website needs a foundation. Within it, content strategy and information architecture (IA) are two essential layers. These…
Jeff Jimerson
Sep 1, 2017
Use phased projects to help you avoid the RFP process
Use phased projects to help you avoid the RFP process
Request for Proposal (RFP) is a time-tested procurement process that’s consistently worked well for some organizations in purchasing…
Logan Hoffman
Jun 14, 2016
How to Build Out Your Organization’s Sub-Branding Strategy
How to Build Out Your Organization’s Sub-Branding Strategy
Defining a ‘Sub-Brand’
Asa Goldstein
Mar 29
Five things you need to know about Gen Z, starting yesterday
Five things you need to know about Gen Z, starting yesterday
All right. It’s time to talk about Gen Z.
Elisabeth McCumber
Dec 19, 2017
How a good brand speaks to your customers (but not necessarily to you)
How a good brand speaks to your customers (but not necessarily to you)
Your audience is hungry for something, and it doesn’t really matter whether you happen to have the same appetite.
Elisabeth McCumber
Nov 21, 2016
How to know when to outsource your healthcare marketing strategy
How to know when to outsource your healthcare marketing strategy
Last summer, Forrester Research made an observation. Times are changing in marketing, and thanks to the recent flood of digital channels…
Elisabeth McCumber
Jan 8, 2018
How to Unveil a New Brand Identity (Six Steps for Doing it Right)
How to Unveil a New Brand Identity (Six Steps for Doing it Right)
Picture this: You and your staff have spent the past several months collaborating with a branding design firm to revamp your…
Jeff Jimerson
Sep 27, 2019
Marketing to millennials: Create a message they can’t ignore
Marketing to millennials: Create a message they can’t ignore
Millennials — currently between the ages of 23 to 37 years old — are estimated to to yield $200 billion in annual buying power. The caveat…
Hanna Knowles
Dec 4, 2017
How to communicate your story and make it unique
How to communicate your story and make it unique
Let’s face it. There are a lot of businesses out there that are doing pretty much the same thing you are.
Elisabeth McCumber
Oct 17, 2016
Squarespace vs WordPress: What’s best to build your website?
Squarespace vs WordPress: What’s best to build your website?
The CMS platform you choose to host your website is like purchasing a house. Do you want to “rent” or “build”? Learn the pros and cons.
Erin Jimerson
Aug 22, 2023
Icon Do’s and Don’ts
Icon Do’s and Don’ts
What you need to know before incorporating icons in your next project
Kyla Tom
Oct 18, 2018
UX … it’s more than just graphic design
UX … it’s more than just graphic design
Every specialist involved in designing UX is a UX designer.
Elisabeth McCumber
Apr 19, 2017
The importance of branding for nonprofits: how to get internal buy-in and build a stronger brand
The importance of branding for nonprofits: how to get internal buy-in and build a stronger brand
Nonprofits exist to make an impact. And branding can help you deepen the impact you make: clarifying your goals, translating your mission…
Elisabeth McCumber
Jan 16, 2018
Want the best results and value on your next project? Skip the RFP
Want the best results and value on your next project? Skip the RFP
The Request for Proposal (RFP) process was developed for the well-intentioned purposes of leveling the playing field, minimizing bias, and…
Logan Hoffman
Jun 17, 2016
RFPs done right
RFPs done right
Love ’em or hate ’em, Request for Proposals (RFPs) are standard practice for many non-profit, higher education, and government…
Logan Hoffman
Jun 27, 2016
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