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Sarah Whinnem
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Case Studies
Dashboard for Startup Businesses
Dashboard for Startup Businesses
I built Fundera’s first signed-in home experience for small business owners. This was a long-term, iterative project that will be the…
Sarah Whinnem
Apr 30, 2018
Advisor Matching Service
Advisor Matching Service
I created a system of workflows to match up Betterment’s individual customers with investment advisor partners. This project spanned the…
Sarah Whinnem
Oct 2, 2017
Home Page Testing
Home Page Testing
I designed a series of tests on Betterment’s home page to increase interest in our new financial expert services and to entice visitors to…
Sarah Whinnem
Oct 2, 2017
Product Leadership for B2B Teams
Product Leadership for B2B Teams
I created a product-inspired process to help B2B teams at Betterment collaborate smoothly. My job was to encourage communication and good…
Sarah Whinnem
Sep 29, 2017
401(k) Pricing Calculator
401(k) Pricing Calculator
I built an interactive pricing calculator for Betterment’s 401(k) platform that allowed potential customers to both see a transparent price…
Sarah Whinnem
Oct 2, 2017
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