Measuring User Engagement through Clickstream Analysis

Clickstream analysis is the process of tracking and analyzing the clicks and movements of users on a website or digital product. This information can be used to measure user engagement and understand user behavior, which can in turn be…

An Overlapping Concept, UX vs UI, What’s the Difference?

Crafting Error Messages and Notifications: The Art of Turning Frustration into Satisfaction

Error messages and notifications are an inevitable part of any digital product or website. They’re the messages that appear when something goes wrong, whether it’s a user…

From Pixels to Perfection: The Art and Science of High-Fidelity Prototyping

High-fidelity prototyping is a powerful and sophisticated method of designing and testing products that can help designers create more realistic and detailed solutions. High-fidelity prototypes are…

Low-Fidelity Prototyping: Designing with Simplicity

Have you ever had a great idea for a product, but weren’t sure how to turn it into reality? Or have you ever spent hours creating a detailed prototype, only to realize that it didn’t quite work as you intended? This is where low-fidelity…

Types of writing for User Interface

The previous article talked about the fact that User Interface has a very close relation to User Experience, but somehow they are different. UX cares about the experience of users using a product while UI cares about how a product visually impresses users.

Starting Your Career as a UX Writer

Since digital products have become more popular as years passed by, the demand for UX related jobs is also increasing. There are many people interested in building their career in the UX field, be it switching their career or starting their career. One job that…

How to Write Microcopy That Rocks: A Guide for UX Writers

Microcopy is one of the most critical elements in UX design. It’s the tiny bits of text that help guide users through your product or website and make their experience more intuitive and enjoyable. If you’re new to UX writing, you…

User Personas: Understanding Your Target Audience

If you’re working on a design project, chances are you’ll need to consider the needs and goals of your target audience. That’s where user personas come in. User personas are fictional, generalized representations of your ideal user, based on…

The Power of Empathy in UX Writing

As a UX writer, you’re tasked with creating language that not only helps users accomplish their goals, but also leaves them feeling satisfied and heard. And the key to achieving both of these objectives lies in empathy.