Why Doesn’t China do March Madness?

For almost all American sports fans, March means only one thing: The Men’s Division I College Basketball Tournament, or ‘March Madness’. This festival of amateur basketball commands vast audiences, comparable even with the NBA playoffs, in the US.

The Race for China — Endurance Sports

As a country that has historically put a very low emphasis on the importance of physical…

The Race for China — Rugby

Somewhat surprisingly, rugby (or ‘English-style olive ball’ as it is literally translated) has been played in…

Why the Tencent Sports APP is leading the way

After two years of development, the Tencent Sports APP is the industry standard…

What Does WeChat Pay’s UK Launch Mean?

What is WeChat Pay?

The Race for China — Winter Sports

2022

The Race for China — Boxing

The Chinese sports industry is the fastest growing in the world. Their ambitions are lofty, with President…

3 Keys to a Successful CNY Campaign

What Western brands did wrong for Chinese New Year 2017