Mailman Sport

Europe vs. Asia: Champions League in China

With the European football season having reached its yearly apex last weekend — the Champions League Final — it’s Asian counterpart is barely past its halfway point. Whereas the two Madrid sides fought it out in Milan to compete for UEFA’s top trophy on…

What Does WeChat Pay’s UK Launch Mean?

What is WeChat Pay?

Do More Followers Equal Higher Revenue?

Nowadays, brands are fighting harder than ever on the battle field called social media for as many followers as possible; none more so than football clubs. As a community sport, the importance of gaining a huge fan base is pretty clear, but more importantly…

The Race for China — Winter Sports

2022

NBA’s top followed Stars on Weibo vs Top Jerseys sold on Tmall

With the NBA season to a close, let’s take a look at who was the most popular in the media, and who killed it in jersey sales?

Why Doesn’t China do March Madness?

For almost all American sports fans, March means only one thing: The Men’s Division I College Basketball Tournament, or ‘March Madness’. This festival of amateur basketball commands vast audiences, comparable even with the NBA playoffs, in the US.

In depth: How homegrown player rules are implemented around the world — Part 1

Progressive protectionism or ignorant isolationism? In the first of a two part series, Mailman explores the different interpretations of the homegrown player quota system in China and throughout…

The Race for China — Boxing

The Chinese sports industry is the fastest growing in the world. Their ambitions are lofty, with President…