Is My Idea Worth Doing?

Before we dive in this week, I wanted to bring up some feedback from last week from one or our Matter Makers.

A Content Strategy for your Product

One of the biggest mistakes I see people make is creating a product and then wondering where…

What is Good Design

Before we start, some background.
 
I was trained as an oil painter. I went to Purchase College (among others!) and thought…

User Goals vs Business Goals

When everyone goals are aligned, magic happens. When your kids or your partner are on the same page as you…

Build A Customer Advisory Panel. Now!

Before you go any further, you need to get customer advisors. These are individuals that will…

What is an API?

I’ve struggled with how to explain how awesome APIs are without getting all fanboy and geeky. The reality is, for me, APIs are the…

Testing User Experience — Introducing Paper Prototyping

Agile, Waterfall… I Just Want my Damn Stuff!

Ok, we’ve gotten some of the fun geek’s stuff out of the way. One more thing I…

What is a Wireframe?

By now, I’ve mentioned wireframes a bunch. It’s time to explain what they are and what they are good for.
 
 So that you…

Launching a Product: What did I Forget?

It never fails. You’ve spent hundreds of hours making this product amazing. It’s been a…