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Marketing & Branding Must-Reads
Experiential Marketing acc to Museum of Ice Cream

Experiential Marketing acc to Museum of Ice Cream

Always wanted to jump in a pool full of ice-cream sprinkles? — now you can 🙂
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Futureproof City Branding: Marketing to Businesses rather than Tourists

Futureproof City Branding: Marketing to Businesses rather than Tourists

As city marketers, we create and define our city’s brands in multiple different ways. If we think about it though, oftentimes we rely upon…
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Why Food-Based Marketing Should be Part of your City Marketing Strategies

Why Food-Based Marketing Should be Part of your City Marketing Strategies

The potential power of food and how it changes how travellers interact and experience destinations is oftentimes overlooked by marketing…
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How Placemaking influences City Branding and Why it is important

How Placemaking influences City Branding and Why it is important

When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very…
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What if City Branding isn’t about branding at all? Hint: it isn’t!

What if City Branding isn’t about branding at all? Hint: it isn’t!

Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a product and a…
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How Startups Date — Your location marketing should include tech hubs

How Startups Date — Your location marketing should include tech hubs

Small and agile is the new big in business. Large companies are looking for small startup businesses to foster their road to innovation…
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How to tell a story that sticks

How to tell a story that sticks

Internet has provided us with amazing opportunities to get our stories across — promote our products, our projects and get support for our…
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When Amsterdam turns orange on King’s Day it is easily the largest placemaking event in the world

When Amsterdam turns orange on King’s Day it is easily the largest ...

King’s Day festivities invite locals and visitors alike to join Amsterdam’s open-air fun. In the streets, canals, parks and everywhere in…
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Communities worth checking
Toronto’s Best Kept Secrets

Toronto’s Best Kept Secrets

Want to discover the real Toronto? Experience the Toronto that Torontonians did not even know existed? Here’s your little black book…
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