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Marketing Communications Leadership

Real takes on marketing + communications + leadership

Google Business Profiles simplified — the foundation of your brand reputation

Google Business Profiles simplified — the foundation of your brand reputation

Do not be a victim. Take control of your brand reputation. I can show you how.

Sep 11

The inbound marketing framework: What content works for each stage of the funnel?

The inbound marketing framework: What content works for each stage ...

Awareness, consideration and decision stages

Aug 2

Hey, you scored an interview! Do you know the right questions to ask?

Hey, you scored an interview! Do you know the right questions to ask?

Go into your interview fully aware and armed

Mar 1

Bad boss, bad boss, whatchya gonna do?

Bad boss, bad boss, whatchya gonna do?

Bad bosses abound. If you’ve got one. You know it. You know what else? You don’t have to take it.

Mar 1

You need a go-to-market strategy for your new product or service

You need a go-to-market strategy for your new product or service

What is that, exactly?

Mar 3

I regret to inform you that this is another cover letter

I regret to inform you that this is another cover letter

You asked for it. Maybe. You have a field for it in your online application. I have to assume you want one. So here goes.

Mar 22

Great UX writing: How to create seamless user experiences through words

Great UX writing: How to create seamless user experiences through words

What are web words for?

Feb 11, 2017

An honest cover letter

An honest cover letter

Thank you for skimming my desperate plea for a full-time job in your department. I’m still working on my dissertation, but before you trash…

Jessica Wildfire

Sep 14, 2017

Search is no longer search. Now it is ‘generative search.’

Search is no longer search. Now it is ‘generative search.’

It’s Google + AI + ML + you need to keep up

Jul 9

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