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Marketing Communications Leadership
Real takes on marketing + communications + leadership
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The inbound marketing framework: What content works for each stage of the funnel?
The inbound marketing framework: What content works for each stage of the funnel?
Awareness, consideration and decision stages
julian rogers
Aug 2
Search is no longer search. Now it is ‘generative search.’
Search is no longer search. Now it is ‘generative search.’
It’s Google + AI + ML + you need to keep up
julian rogers
Jul 9
Hey, you scored an interview! Do you know the right questions to ask?
Hey, you scored an interview! Do you know the right questions to ask?
Go into your interview fully aware and armed
Dana Leger
Mar 1
Bad boss, bad boss, whatchya gonna do?
Bad boss, bad boss, whatchya gonna do?
Bad bosses abound. If you’ve got one. You know it. You know what else? You don’t have to take it.
sad trombone
Mar 1
You need a go-to-market strategy for your new product or service
You need a go-to-market strategy for your new product or service
What is that, exactly?
julian rogers
Mar 3
I regret to inform you that this is another cover letter
I regret to inform you that this is another cover letter
You asked for it. Maybe. You have a field for it in your online application. I have to assume you want one. So here goes.
julian rogers
Mar 22
Great UX writing: How to create seamless user experiences through words
Great UX writing: How to create seamless user experiences through words
What are web words for?
julian rogers
Feb 11, 2017
An honest cover letter
An honest cover letter
Thank you for skimming my desperate plea for a full-time job in your department. I’m still working on my dissertation, but before you trash…
Jessica Wildfire
Sep 14, 2017
5 ways you can drive growth from current customers
5 ways you can drive growth from current customers
Have you tried any of these?
julian rogers
Mar 13
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