Archive of stories published by Marketing Management and Strategy Musings at Yeshiva University, Fall 2020

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What could be more beneficial for the skin than a good night sleep? Correct, a perfect overnight skin serum! And when this…

While market segmentation creates more choices, I believe that more choices are good for the business and for the consumer…

Now when we are in the midst of the holiday season, it’s time to talk about chocolate. In order to stand out among the competition in…

As Godin mentioned in his book “This is Marketing”: “It’s easier to make products and services for the customers you seek…

How “Corona” changes the “Old World”

This is my first blog on marketing and I can’t wait to learn more about this subject and to share my thoughts with all…

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Marketing Management and Strategy Musings at Yeshiva University, Fall 2020

Can’t wait to “grow” my skills in marketing.