Marketing Mastery

Several other income streams that should not be overlooked:

Pension. Company or government

Government money. Social security, disability, guaranteed income (should that come to pass)

Return on investment. 401k, stock market, real estate

How Well Do Your Marketing Channels Work?

And how well do they work together?

Marketing is expensive, time consuming, and often confusing. Different things we sell need different marketing channels and selling strategies. They all have to work…

Shortcut to a Business Plan

You can get 80% of your plan by answering these questions.

I’ve led daylong plan workshops for business owners for 25 years. I give them a 90-page workbook with questions to guide their planning. But some owners who…

Who’s the Sales Manager for Your Little Company?

It’s probably you, right?

(This is for companies where people do the selling; it’s less relevant for online sales.)

Marketing vs. Selling

When you want sales, don’t hire a marketer

What’s the difference between marketing and selling? They are often confused because “sales person” is seen as much less prestigious than “marketing associate.” Thus everything gets lumped into…

10 Rules for Naming Your Company

A bad company name is tougher to dump than a bad spouse!

How to Stay on Track with Your Marketing

and get back on track when you slide

12 Rules of Marketing & Selling

Follow these rules to keep your business fat and happy. Especially for…

Nurturing Referral Sources

A good referral source is like an unpaid sales person.