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Marketing Science
The intersection of story, strategy, and statistics
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Alan Huynh
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Marketing Science
Apr 14, 2023
Coachella’s Gen Z Revolution
The Soundtrack to a Marketing Metamorphosis
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Alan Huynh
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Marketing Science
May 15, 2023
The Game Changer
The Phoenix Suns’ New Playbook for Success
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Alan Huynh
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Marketing Science
Mar 21, 2023
The Upcoming TikTok Contagion
A Double Bind for DTC Companies
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Alan Huynh
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Marketing Science
Apr 13, 2023
The Fed’s Folly and the Future of Retail
How retail businesses are adapting to the market volatility
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Alan Huynh
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Marketing Science
Apr 18, 2023
Brand France
How High-End Brands Defy Gravity in Uncertain Times
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Alan Huynh
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Marketing Science
May 2, 2023
Brands in Binge-Land
Netflix’s Ad-venturous Shift and Max’s Makeover Mayhem
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Alan Huynh
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Marketing Science
Apr 11, 2023
Dancing with Influencers
Mastering the Delicate Steps to Brand Success in a Privacy-First World
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Alan Huynh
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Marketing Science
Apr 20, 2023
Game of Brands
How Premium Brands Can Learn from Luxury Titans
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Alan Huynh
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Marketing Science
Apr 13, 2023
Retail’s Untapped Goldmine
Why Male Consumers are Retail’s Sleeping Giant
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Alan Huynh
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Marketing Science
Apr 13, 2023
The Great Recession Redux
How Companies Dance to the Tune of Economic Uncertainty
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