Email Marketing Strategy Part 1 — How to make your email stand apart in an already cluttered inbox.

I have a habit of signing up for everything I find interesting online. And you know what happens when you give your email id. More than exciting content you get…

RIP Clickbait, your audience has grown smarter than you think. What now?

Everyone now knows that click-baits were intentionally misleading and in some cases, crassly provocative. The percentage of audience clicking on these articles have gone down from 68% in 2014 to 13% in…

Interaction, not promotion, sells your product on social media.

Five years into digital marketing, there is one thing I have understood clearly — Nobody cares about the online advertisements until they have heard about the product on any other channel.

Email Marketing Strategy Part 2 — 5 Best Practices for B2b Sales

Email Marketing is the essential marketing tool for b2b sales. As I mentioned in the last post on email marketing, email is the only channel which a user owns; Google, Facebook or any other online platforms can change…

Real or Fake? Followers of that influencer you follow on IG or Twitter are mostly bots.

Yes!

The 2k likes on an Instagram post, 1000 retweets, 5 million followers of an account on Instagram or Twitter, you were drooling on the other day, they…