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Email Marketing Strategy Part 2 — 5 Best Practices for B2b Sales

Email Marketing Strategy Part 2 — 5 Best Practices for B2b Sales

Email Marketing is the essential marketing tool for b2b sales. As I mentioned in the last post on email marketing, email is the only…
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Yog
Email Marketing Strategy Part 1 — How to make your email stand apart in an already cluttered inbox.

Email Marketing Strategy Part 1 — How to make your email stand apart in an already cluttered inbox.

I have a habit of signing up for everything I find interesting online. And you know what happens when you give your email id. More than…
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Yog
Real or Fake? Followers of that influencer you follow on IG or Twitter are mostly bots.

Real or Fake? Followers of that influencer you follow on IG or Twitter are mostly bots.

Yes!
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Yog
Interaction, not promotion, sells your product on social media.

Interaction, not promotion, sells your product on social media.

Five years into digital marketing, there is one thing I have understood clearly — Nobody cares about the online advertisements until they…
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Yog
RIP Clickbait, your audience has grown smarter than you think. What now?

RIP Clickbait, your audience has grown smarter than you think. What now?

Everyone now knows that click-baits were intentionally misleading and in some cases, crassly provocative. The percentage of audience…
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Yog
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