Tropical Fantasy Social Brand Identity

To accompany a recent brand refresh, Tropical Fantasy came to my agency for assistance in…

About The Author

Max Dempster is a copywriter, social strategist, leader, speaker, and jokester living in Tampa, FL. When he isn’t being consumed by existential dread, he can be found spending his free time writing, giving back to the young advertising community, sipping whiskey in a speakeasy, competitively…

American Red Cross

I am proud to say that for the last 3 years I’ve led the conceptualization and creation of co-branded, pro-bono promotions…

Monster Energy Yamaha Waverunner

In support of a promotion between 7/11 Stores and Monster Energy, I was given the opportunity to write a Pandora radio spot to support the promotion, as well as provide a voice over for my script. What follows is an outtake from that session, when I decided to put a…

Simply Great Coffee Voice Over

As part of a campaign for Circle K’s introduction of their new espresso-based Simply Great Coffee product, I was tasked with writing and storyboarding a video spot for Facebook, as well as providing voiceover. Below is an outtake from our recording session, when I decided to…

Stop, Drop, Roll

It always seemed appropriate that she had red hair. For better or for worse she had an incendiary personality, just as likely to…

Ad 2/American Advertising Federation Achievement Books

Fuel Up, Game On

I led the conceptualization and creation of Fuel Up, Game On, a co-branded promotion for MTN DEW, Doritos, Call of Duty, Sony Playstation, and Circle K Stores. For this project I served as senior content strategist, copywriter, and oversaw the campaigns’ media targeting and placement.

Sounds of the Swamp

I led the conceptualization and creation of Sounds of the Swamp, a co-branded program activation which included an…

F*ck Up Nights, Tampa

F*ck Up Nights is an organization that gathers industry experts to share stories of their extraordinary mistakes, and the lessons they learned from them. During the recent F*ck Up Nights, Tampa they offered an open mic to the crowd, which I readily seized to share a story of when I worked…