Media Future

The Impressions That I Got

As the Director of Creative Strategy for the true[X] Ad Studio, a big part of my job is to advise clients on how…

Challenges and Opportunities in the Land of Connected TV

The Business Model For Surviving The Media Apocalypse

Dear ad industry: You should care about media literacy, too

Coming Soon: TV Loyalty Programs

I like to think the very first loyalty program was invented at a dusty bar in the Old West. Taking a liking to (or pitying) a mustachioed man who’s been at the bar all evening, the bartender pulls out the jug with a few Xs on it, pours a shot, slides it down the bar and…

Why those socially conscious ad campaigns won’t heal political divisiveness

The Ultimate Cryptocurrency

Maybe you weren’t early to bitcoin. Maybe you missed the boat on ethereum. But you still want to get rich…

Alexa Has Something To Sell You: A Look At Advertising’s Role In Voice Assistant Technology

Last month, in perhaps the biggest gesture yet that connected-home or “internet of things” devices have hit the mainstream, Burger King made headlines for a TV ad that…

On Demand Is Always Prime Time: How To Put Your Money Where Your Audiences Are