The demographics of Super Bowl viewers is changing but are the ads?

Spurred on by the #metoo and other similar movements, the past several months have been extremely influential in the push for women’s rights and equality. And that was reflected in the Super Bowl LII…

Atlanta, Sitcoms, and America’s New Favorite Drug

The slippery slope from priming to copycat to social learning theory.

Every day we are inundated with many forms of media and media content. Our diet is saturated with many different forms of media. Twitter, television, radio and print all convey messages that impact our daily…

How Network Television Is Cultivating A Racist Culture

In today’s society all types of mass media are influential on everyone whether they are conscious of it or not. Medium ranging from magazines to television shows are impactful.

Do Games Prompt Aggression?

Many studies have been conducted to see if violent video games correlate with consumers being more violent…

More than a size zero, the perfect body image

Today, if you are not between sizes one through about size three you can consider being outside of society’s “perfect body image.” Beauty ideals in American culture and culture worldwide is that to be beautiful and accepted you must be thin. Within…

The power of reporting

We live in a time where “fake news” is all to common. Regardless of who does the reporting, it has become far too easy to dismiss news that does not necessarily align with someone’s own beliefs. It has also become easy to make claims against someone without providing reliable sources…

Superhero Copycats

Violence is a frequently brought up topic when it comes to media effects. Parents are especially worried about these media effects because they don’t want their children to be exposed to content that will negatively affect their behaviors and attitudes.