I Hate ‘Multimedia’

Nothing in this profession irks me so much as the word “multimedia.” Not only is it linguistically confusing–“media” is itself already plural–in terms of describing our work, the label does us all a disservice.

Brian Storm on Why You’ll Never Master Multimedia

This is what editing feels like.

You are alone in a dark room. Across the floor are the scattered pieces of three or four or five floor lamps. You don’t know how many. There are screws and bulbs and fixtures mixed together. You try not to panic as you feel your way across the floor in search of these…

Data, Dollars And Love: How We Measure the Impact of Our Films

Finishing is the Hard Part

Creative work is of course never really finished. As the saying goes, it’s only abandoned.

Nevertheless, the last few days of production can feel excruciatingly difficult. At MediaStorm we often say that the last 10 percent of work requires 30 percent of…

Thoughts on Going Further

At MediaStorm we strive to depict the truth of every single person we document. I sometimes refer to this process as going with the grain of the wood. That is, telling the stories that are embedded in the raw material. We aim to shape what is documented, not what we would like to…