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Catalogue Uploading Just Got Dramatically Easy for Meesho Sellers. Here’s How We Did It!
Catalogue Uploading Just Got Dramatically Easy for Meesho Sellers. Here’s How We Did It!
We unfurled one of the industry’s simplest, most straightforward cataloguing processes via automation and data-science-led models.
Mangala Dilip
Jan 27, 2023
A Budding Researcher’s Journey Understanding Meesho’s Unique User Base
A Budding Researcher’s Journey Understanding Meesho’s Unique User Base
Meesho built a playbook on how to cater to Bharat’s e-commerce users. Find out how.
Megha Bawa
Nov 29, 2022
Product Management 101: Do’s and Don’ts of User Interviews
Product Management 101: Do’s and Don’ts of User Interviews
Product Management involves understanding your users, and one of the best ways to do that is through user interviews.
Divyang Saxena
Nov 14, 2022
Meesho Mega Blockbuster Sale: Here’s How We’re Gearing Up
Meesho Mega Blockbuster Sale: Here’s How We’re Gearing Up
Here’s how all the factions of Meesho’s Product org are coming together to deliver a great user experience during the upcoming sale days.
Mangala Dilip
Sep 21, 2022
Tapping into the pulse of Bharat through our Listen or Die ritual
Tapping into the pulse of Bharat through our Listen or Die ritual
Our senior leadership team met with Meesho’s customers and sellers in 10 cities across India.
Kirti Varun
Jul 15, 2022
How to effectively communicate with India’s small businesses
How to effectively communicate with India’s small businesses
Even when something’s free, it will cost money.
Mrirani
Jun 30, 2022
Here’s how we reduced our CPM by ~25%
Here’s how we reduced our CPM by ~25%
Here is the story of how we beefed up our performance marketing muscle through accurate conversion signals and saved lakhs each day.
Ayush Umrao
Jun 16, 2022
How to make online shopping delightful? Learn from our VP-Product, Ankit Uppal
How to make online shopping delightful? Learn from our VP-Product, Ankit Uppal
Scroll. Add to cart. Confirm. ✨
Mangala Dilip
May 4, 2022
A story of failures, & the importance of encouraging 10x bets at Meesho
A story of failures, & the importance of encouraging 10x bets at Meesho
We undertake many projects as our big, bold 10x bets. Some don’t work out as envisioned — here’s one such learning from our stables.
Shashwat Mohanty
Mar 23, 2022
How we help entrepreneurs scale with Meesho
How we help entrepreneurs scale with Meesho
We pride ourselves on providing financial independence to over 15 million entrepreneurs. One way we help in doing that: Logo creator.
Shashwat Mohanty
Mar 7, 2022
My first 6 months as a product designer at Meesho
My first 6 months as a product designer at Meesho
From multiple cold mails, interviews, and rejections to 3 projects, life (and work) moves really fast!
Arnav Singhal
Mar 2, 2022
Redesigning Product ‘Discovery’ for the next billion — Part 2
Redesigning Product ‘Discovery’ for the next billion — Part 2
Using design to increase ‘intent to order’ — and how we were able to increase our orders by nearly 20%!
Ashmita Bhattacharyya
Feb 16, 2022
Redesigning Product ‘Discovery’ for the next billion — Part 1
Redesigning Product ‘Discovery’ for the next billion — Part 1
Meesho’s D2C business grew 1,600x YoY. Here’s how we redesigned our product pages to cater to our new customers.
Ashmita Bhattacharyya
Feb 14, 2022
How we use ‘visual cues’ to aid shopping in Tier 3/4 markets
How we use ‘visual cues’ to aid shopping in Tier 3/4 markets
Our grasp on tier 2–3–4 markets is largely because of how we’ve reimagined e-commerce for those who have never shopped online.
Shashwat Mohanty
Feb 7, 2022
Building a WhatsApp chatbot in 3 days during our sale week
Building a WhatsApp chatbot in 3 days during our sale week
Our sale days are our busiest ever. In 3 days, we ideated, built and launched a chatbot on Whatsapp to increase our sales. How? Read on…
Rajat Kumar
Jan 31, 2022
Product Solutioning: How To Decide What To Build
Product Solutioning: How To Decide What To Build
A monthly review meeting is in order and it has just come to light that 4% of your everyday e-commerce marketplace’s active (app opening)…
Gagan Mahajan
Oct 24, 2021
Demystifying Remote User Testing at Meesho
Demystifying Remote User Testing at Meesho
COVID-19 forced us to rethink almost all professional workflows.
Pravalhika Injarapu
Oct 4, 2021
Mesh Design System—A Way Forward For Design At Meesho
Mesh Design System—A Way Forward For Design At Meesho
Here is how we created a brand new design system in 3 months that increased conversions by 14%.
Aditya Narayan
Sep 20, 2021
5 Things You Should Know About Meesho Design Team
5 Things You Should Know About Meesho Design Team
In this article, we’ll take a peek into how the design team at Meesho works and collaborates.
Ashmita Bhattacharyya
Aug 26, 2021
A year of User Research at Meesho raised the bar for all of India
A year of User Research at Meesho raised the bar for all of India
User Research (UR) impacts not just better usability or experience of a product but also contributes to the development of design, product…
Mangala Dilip
Mar 30, 2021
Cross-functional role with social impact makes Dhwanit Mahajan a happy man
Cross-functional role with social impact makes Dhwanit Mahajan a happy man
From the mountains of Dharamsala where he grew up to sunny Goa where he spent his college years, Dhwanit Mahanjan’s journey towards…
Mangala Dilip
Mar 19, 2021
Revamping Meesho’s Android App UI: Implementation Takeaways
Revamping Meesho’s Android App UI: Implementation Takeaways
A tech perspective into our app redesign project and some challenges we faced along the way.
Joel Fernandes
Mar 15, 2021
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