UGC vs EGC. They are different. And they are the same.

The meta of employer branding: Why do we work?

What is Your HR Structure?

Times have definitely changed in the last few years and what we now see in a Human Resource Department is no exception. Some of you can relate — think back. Years ago people worked in Personnel and basically many of the titles are the ones we use today. There was a VP, an…

@jetsettingjulie on how social marketing is ending the concept of “targeting”

Wait! Doesn’t social make so-called “targeting” as simple as some analytical clicks? Yes and no. A term borrowed from the military, where “targets” have a very valid, explicit meaning, the concept…

What Happens After The Scan?

For many years now we’ve spoken in great lengths to our clients and job seekers alike about the promising…

Bonnie Fuller on why boomer marketers aren’t branding digitally

When boomer advertisers think branding, they’re still tending to put traditional media first. While usually being part of the mix, digital can get relegated to direct response or customer relationship uses. Millennial…

#Cheerios #interracial family ad takes another step for #diversity and #inclusion

The ad world has been slow to pick up on the fact that, according to the 2010 U.S. census, nine million of our fellow Americans “belong” to two or more races. That’s a thirty-two percent…