Alloy, the platform helping the financial services industry make data-driven customer decisions, today announces the close of a $3.8 million seed round of equity financing. The round was led by Eniac Ventures, a VC…

There’s a ton of startup advice out here — the revered Paul Graham essays, Eric Ries’ Lean Startup methodology, and Hacker News community discussions, among many others. But it’s not universal, and leaves certain founders with too little guidance.