Call Reluctance

When was the last time you picked up the phone and made an outbound sales call to your prospects?

Product extinction & evolution…

I was sitting on the plane the other week and as I looked across at the gentleman in the isle next to me…

Clustering

In mainstream, high volume product categories (especially) there’s an initial economic pressure to design your product to be consumed by…

How to build a promotional campaign

It’s very tempting to want to build before you sell.

Creative voids and operational excellence

I’ve been experiencing a void in my work & life over the last few months and only now…

Ignore your awareness at your peril

It might be a hesitation before sending that email.

The real value of mentorship

Is not being introduced to new information, techniques or higher degrees of expertise.

How many albums before you make it big?

How many ideas before you pick a winner?

Integrity

Is a rare commodity nowadays.

I’m constantly amazed at the lack of integrity I generally hear about and see in…