How to come up with a good company or product name

There are few tricks I picked up over time on company and product naming that I would like to share.

1.) Pick a name with “verb potential” Checking your company name idea can complete this phrase “_______ it” as in…

Why is unfair market advantage called unfair

A lot of people do not understand why is “unfair market advantage” called so and how is it unfair. It is not called unfair market advantage becouse it shows how you are unfair to your competitors, It is called unfair market advantage becouse it is…

So you want to share equity with your developer?

While I was actively involved in software development not a week passed without someone offering equity for “working on their idea that will generate millions”. Problem is that people do not understand that ideas, without the means to execute —…

Role of Metrics in Product Development

`Would you tell me, please, which way I ought to go from here?’

`That depends a good deal on where you want to get to,’ said the Cat.

If you are picking a programming language…

To get the web site up quickly: PHP
To program in expressive and powerful language: Python
To hang around programmers who call themselves rockstars: Ruby
To really learn to program: C
To reach nirvana: Scala
To get depressed: SQL
To devolve: Visual Basic…

Quick Anatomy of a PayPal Subject Message

I just received an email message from paypal, subject was “Milan Vrekic, visit PayPal’s new Merchant Learning Centre today”

This is a great example of an excellent, actionable message subject so let’s look at it:

Another bad case of usability….

eMail I received from Dal this morning:

“Your Job Posting ID # 19175 has expired.

If you have selected to receive your applications through myCareer, login to your account to:

Ninjas Vs. Gurus and Overlords

It looks like corporate America found a magic bullet as to how to keep underpaid employees happy — give them cool titles that will compensate for decreasing thickness of their wallet by increasing thickness of their egos.

Excerpt from LSC discussion on Lean sales infrastructure

I was recently on a customer discovery mission with a healthcare start-up. This hospital had chosen between two large Healthcare Enterprise systems. The buyer chose one system over the other because: “when we told the first company…

Always get the facts directly from the trenches

The Workers

And the darkness was upon the face of the workers

as they spake unto their Group Head saying: