A UXful City Design

I recently went on holiday to Copenhagen. Now, Copenhagen is lovely, but they drive on the wrong side of the road for us Brits. This quickly resulted in me looking like a complete idiot as I began looking for cars coming from the right rather than the left. Doing a weird triple check before…

Why we don’t use NPS at The User Story

As part of our usability and UX research services, we use a whole range of techniques, tools…

Red dot addiction

Hello. My name is Tom, and I’m a red dot addict.

I have no idea if red dot is actually a narcotic-related euphemism – even if it does conjure up images of a needle puncture on bare skin – but the red dot I am alluding to is the one we all see every day, everywhere, on…

10 hours with the Norwegian Air Dreamliner

My first trip with Norwegian was a good one. My expectations began low as the flight was so cheap; I was expecting a long haul version of Ryanair.

Seat Allocation
With Norwegian, you pay just for the flight and anything else like…

Winning Sync The City

Recently I took part in Sync The City, an event where you form a team and have 54 hours to build and launch a startup…

Apple’s not-so-cursory shake-up

As a user experience professional, I find myself getting unreasonably excited by the smallest new innovations to help users, in the real world or online. But nothing has come close to the absurd childlike glee I felt when seeing the tiniest but most ingenious addition to an…

GDPR for UX research agencies

You can’t read any business publication, blog or LinkedIn feed at the moment without running into a wild…

Graphic design to UX design — small step or big leap?

Is tech leaving the ill-equipped behind?

Just a couple of weeks ago, my mum made a Facebook boo boo. She had accidentally uploaded a photo and wanted it gone before too many people saw it. So she asked me and I removed it within the space of a minute. Social embarrassment avoided.