Connecting Companies with New Ideas

Trent Hazy in Innovation @ Work

Apr 11, 2017

The Greatest Story Not Yet Told: How Macmillan Leveraged Open Innovation to Conceive, Curate, and Market a Book for College Students

Two and a half years in the making, Freshman Year of Life is the first of its kind — a lively and honest…

Trent Hazy in Innovation @ Work

Oct 14, 2016

Hype Cycle for Digital Technologies

Gartner has an extremely insightful “hype cycle” for new digital technologies. The cycle starts with an innovation trigger and can move along the cycle to reach a plateau of productivity. Granted, many technologies fail along the way, but this graph can help…

Trent Hazy in Innovation @ Work

Oct 5, 2016

Needforecasting: Going Beyond Current Needfinding

The current state of market research forces businesses into a game of limited, incremental insights. Research methods are structured in such a way that…

Trent Hazy in Innovation @ Work

Jul 26, 2016

Who is hosting innovation challenges?

This is the first time we are releasing data on which industries are the most active hosts of innovation challenges on MindSumo. We also break down which types of challenges they’re posting — R&D, Marketing/Insights, or General Innovation.

Trent Hazy in Innovation @ Work

Jul 25, 2016

Top 5 Digital Innovation Hacks — Crowdsourcing Tops the List

A few weeks ago, Mary Mesaglio, VP at Gartner published some of their recent results from the 2016 CIO Survey of nearly 3,000 CIOs. For most, the biggest surprise will be this conclusion:

Trent Hazy in Innovation @ Work

Apr 25, 2016

Open Innovation Platforms: MindSumo in Context

It’s All About the Customer

Forrester recently published a report about the use of Innovation Management tools. This report surveyed 2,000 decision makers on their use of 15 innovation software providers…

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Innovation @ Work

Challenge platform to connect companies with new ideas https://www.mindsumo.com/innovate

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