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Programmatic
Programmatic advertising 101: the process, tech and people
Programmatic advertising 101: the process, tech and people
Sakthi R, Director of architecture, MiQ
Sakthi R
Jan 10
MiQ Delivers Positive Employee Experience Powered By Automation
MiQ Delivers Positive Employee Experience Powered By Automation
At MiQ, we believe in the power of overdelivering for our people. So we’re thrilled to be using BetterCloud’s powerful automation to give…
MiQ
Mar 1
How we built a bid shading tool to reduce CPMs by 15%
How we built a bid shading tool to reduce CPMs by 15%
Prakhar Yadav, Senior data scientist, MiQ
Prakhar Yadav
Feb 21
MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily
MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily
MiQ is at the forefront of future shaping programmatic and we’re proud to partner with AWS, known for its tech and data efficiencies, to…
MiQ
Feb 2
Software Engineering
Domain-Driven Design: Powering Programmatic Success at MiQ
Domain-Driven Design: Powering Programmatic Success at MiQ
Sakthi R, Director of architecture, MiQ
Sakthi R
Aug 9
Scaling programmatic campaign reports efficiently in MiQ’s Intelligence Hub
Scaling programmatic campaign reports efficiently in MiQ’s Intelligence Hub
Chandan Prakash, Senior software engineer, MiQ
Chandan Prakash
May 15
3 common agile anti-patterns and how to avoid them
3 common agile anti-patterns and how to avoid them
P Chandan Arun Prakash, Engineering manager, MiQ
P Chandan Arun Prakash
Oct 5, 2022
Data Science
Contextual Targeting during the FIFA World Cup
Contextual Targeting during the FIFA World Cup
Meghana Rangarajan, Senior analyst, MiQ, Shashank Bharadwaj, Senior analyst, MiQ, Anirudh Dev, Senior analyst, MiQ
Meghana Rangarajan
Sep 17
How does TV ad targeting work? Creating personas from TV viewership data
How does TV ad targeting work? Creating personas from TV viewership data
Raghav Gaur, Data scientist, MiQ
Raghav Gaur
Sep 10
Where is your target audience? Use location personas to find out
Where is your target audience? Use location personas to find out
Manogna Nadella, Team lead, data science, MiQ
Manogna Nadella
Sep 3
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