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Programmatic
Programmatic advertising 101: the process, tech and people

Programmatic advertising 101: the process, tech and people

Sakthi R, Director of architecture, MiQ
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Sakthi R
MiQ Delivers Positive Employee Experience Powered By Automation

MiQ Delivers Positive Employee Experience Powered By Automation

At MiQ, we believe in the power of overdelivering for our people. So we’re thrilled to be using BetterCloud’s powerful automation to give…
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MiQ
How we built a bid shading tool to reduce CPMs by 15%

How we built a bid shading tool to reduce CPMs by 15%

Prakhar Yadav, Senior data scientist, MiQ
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Prakhar Yadav
MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily

MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily

MiQ is at the forefront of future shaping programmatic and we’re proud to partner with AWS, known for its tech and data efficiencies, to…
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MiQ
Software Engineering
Domain-Driven Design: Powering Programmatic Success at MiQ

Domain-Driven Design: Powering Programmatic Success at MiQ

Sakthi R, Director of architecture, MiQ
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Sakthi R
Scaling programmatic campaign reports efficiently in MiQ’s Intelligence Hub

Scaling programmatic campaign reports efficiently in MiQ’s Intelligence Hub

Chandan Prakash, Senior software engineer, MiQ
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Chandan Prakash
3 common agile anti-patterns and how to avoid them

3 common agile anti-patterns and how to avoid them

P Chandan Arun Prakash, Engineering manager, MiQ
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P Chandan Arun Prakash
Data Science
Contextual Targeting during the FIFA World Cup

Contextual Targeting during the FIFA World Cup

Meghana Rangarajan, Senior analyst, MiQ, Shashank Bharadwaj, Senior analyst, MiQ, Anirudh Dev, Senior analyst, MiQ
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Meghana Rangarajan
How does TV ad targeting work? Creating personas from TV viewership data

How does TV ad targeting work? Creating personas from TV viewership data

Raghav Gaur, Data scientist, MiQ
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Raghav Gaur
Where is your target audience? Use location personas to find out

Where is your target audience? Use location personas to find out

Manogna Nadella, Team lead, data science, MiQ
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Manogna Nadella
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