Business growth is directly related to understanding your consumer behavior and buying pattern better, which unlocks a number of potential buyers for the business. A study done by British Retail Consortium (BRC) says the weather is…
At this very moment, a valuable customer could be shopping on your website; a competitor might reduce the price of a product similar to yours, or people may be tweeting about your brand.
CMOs remain overwhelmed by the ever increasing volume of data sat across their business and are struggling to extract meaningful value from these data sets.