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Customer Experience
MIT Initiative on the Digital Economy
The IDE explores how people and businesses work, interact, and prosper in an era of profound digital transformation. We are shaping a brighter digital future and leading the discussion on the digital economy.
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Customer Experience
MIT IDE
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MIT Initiative on the Digital Economy
Aug 7, 2019
Up Close and Personal: The Age of Connected-Customer Strategies
Businesses embrace customized digital…
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MIT IDE
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MIT Initiative on the Digital Economy
Sep 14, 2016
Social Analytics and Market Experimentation
Sinan Aral says big data can offer an alternative to large-scale, online market experiments
By Paula Klein
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