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The Mobile Growth Stack

This is a publication from Mobile Growth Consultancy Phiture, based on our Mobile Growth Stack framework. We share what we learn and love hearing from others in the community. If you need more help with mobile growth, check out Phiture's website for more about our services.

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maria brigida deleonardis in The Mobile Growth Stack

Let’s talk about Performance Marketing on Google Ads

Stephanie Ng in The Mobile Growth Stack

Top 6 Mistakes To Avoid When Doing PR For Your Mobile Startup

This is a guest post by Stephanie Ng. Stephanie is a tech PR pro and specializes in media relations. She works with early and late stage startups and is a two year winner of Business Insider’s Top Tech PR people (2016 and…

Sandra Wu in The Mobile Growth Stack

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

It isn’t easy to write, it’s even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist that will help you succeed.

Jon Howard in The Mobile Growth Stack

How to Make Influencer Marketing a Crucial Part of Your App’s Growth Strategy

This is a guest post by Jon Howard, Head of PR/Influencer Relations at Flaregames.

Payton O'Neal in The Mobile Growth Stack

Lessons Learned from Analyzing 150 Top Converting Ads

Guest post: what do top-converting ads have in…

Phiture in The Mobile Growth Stack

Checklist: How to Choose a Mobile Attribution Partner

Phiture in The Mobile Growth Stack

Acquiring Better Users — Eric Seufert & Thomas Petit on UA Tactics

Bayram Annakov in The Mobile Growth Stack

Mobile Growth Model

This is a special guest post for Mobile Growth Stack series, that combines my previous posts on mobile growth model into a single post

William Gill in The Mobile Growth Stack

How to Build a Growth Model

One of the first things a Growth PM should set up is a Growth Model.