Assessing the Feasibility of your Minimal Viable Product

Visual Concept Making 1/5

This series of articles is related to the conceptual design of products and services, in particular with the goal of assessing their feasibility. I introduce a methodology that I named Visual Concept Making whose goal is to provide a series of steps to assess the difficulty in realizing a particular design. The methodology is then focused on testing feasibility assumptions of a product idea and used in the scope of more general approach such as the construction of a Minimum Viable Product in the Lean Startup Methodology. These articles are in support of the graduate class on product design that I teach in Japan every year in October.

All articles in this series

• (1/5) Assessing the Feasibility of your Minimal Viable Product
• (2/5) The Use of SysML for Visual Concept Making
• (3/5) Visual Concept Making Step-by-Step
• (4/5) Building a Proof-of-Concept for the Idea Wall
• (5/5) Reaping Benefits from Your MVP Model in SysML

Desirability, Feasibility and Viability

The validation of creative ideas against a potential business purpose can be done today in a systematic fashion through the use of methodologies such as Design Thinking, Jobs Theory, Lean Startup and others. Design Thinking has popularized the approach of validating ideas against three categories of assumptions and criteria: Desirability…