A few weeks ago, we have announced joining The Virtual Reality Blockchain Alliance(VRBA), together with social VR pioneers High Fidelity, Janus and Somnium Space 🔥
Building a great VR app is hard, but building a successful company is a lot harder.
In fact, while there are countless technical courses and resources to build great VR products, there are very little training on how to market a VR/AR app successfully.
If you are a sci-fi fan, you must have heard of the Metaverse. The Metaverse is a term coined in 1992 by Neal Stephenson in his book Snow Crash, and since then has been used in many other sci-fi novels and movies. As described originally, the Metaverse is a ‘digital universe’, a…
As originally published on https://www.virtualreality-news.net/news/2018/jan/17/arcona-and-advirco-partnership-combines-vr-programmatic-advertising-and-blockchain/
My main job as the CEO of Admix is to think ahead about what advertising will look like in immersive technologies such as VR and AR.
Overall, I believe immersive technologies will give advertisers a great opportunity to improve the…
Early November I was invited to speak at the NOAH conference in London. For the first time in public, I gave an overview of our business: our vision for the future of advertising, how the platform works, and some early feedback we got from our clients and…
During the summer I had the pleasure to speak at Tech Open Air Berlin about the current challenges of the advertising world, and how I think frontier technology can be a solution.