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Augmented Reality

Monetizing tomorrow
Monetizing tomorrow
Exploring the commercial side of VR/AR
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On building the Metaverse

If you are a sci-fi fan, you must have heard of the Metaverse. The Metaverse is a term coined in 1992 by Neal Stephenson in his book Snow Crash, and since then has been used in many other sci-fi novels and movies. As described originally, the Metaverse is a ‘digital universe’, a…


Our 3-step-plan to master VR/AR adtech

My main job as the CEO of Admix is to think ahead about what advertising will look like in immersive technologies such as VR and AR.

Overall, I believe immersive technologies will give advertisers a great opportunity to improve the…


NOAH: Monetizing the worlds of tomorrow

Early November I was invited to speak at the NOAH conference in London. For the first time in public, I gave an overview of our business: our vision for the future of advertising, how the platform works, and some early feedback we got from our clients and…


TOA Berlin: Will technology save advertising?

During the summer I had the pleasure to speak at Tech Open Air Berlin about the current challenges of the advertising world, and how I think frontier technology can be a solution.