On building the Metaverse

If you are a sci-fi fan, you must have heard of the Metaverse. The Metaverse is a term coined in 1992 by Neal Stephenson in his book Snow Crash, and since then has been used in many other sci-fi novels and movies. As described originally, the Metaverse is a ‘digital universe’, a…


Our 3-step-plan to master VR/AR adtech

My main job as the CEO of Admix is to think ahead about what advertising will look like in immersive technologies such as VR and AR.

Overall, I believe immersive technologies will give advertisers a great opportunity to improve the…