TOA Berlin: Will technology save advertising?

During the summer I had the pleasure to speak at Tech Open Air Berlin about the current challenges of the advertising world, and how I think frontier technology can be a solution.


Introducing the VRAR Pledge

Earlier this year, we have announced the VR/AR Pledge, a moral commitment against intrusive advertising. It acts a little bit as a public version of the VRARA Advertising Committee which happens behind closed doors.


VRWC: How VR and AR are changing the advertising paradigm

In April, I was invited to give a keynote at the VR World Congress in Bristol, to talk about how advertisers should approach immersive media (specifically VR) and what are the risks and rewards to get involved today.


Our 3-step-plan to master VR/AR adtech

My main job as the CEO of Admix is to think ahead about what advertising will look like in immersive technologies such as VR and AR.

Overall, I believe immersive technologies will give advertisers a great opportunity to improve the…

Monetizing tomorrow
Monetizing tomorrow
Exploring the commercial side of VR/AR
More information
Followers
13
Elsewhere